Raquel Lorenzo

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The C-level effect on corporate reputation: When professionals follow role models rather than companies

For years, a company's perception was the concern of communication departments. However, this has evolved and taken root at the very core of organizations. Today, reputation has become an indispensable barometer of the trust projected by corporations and their management teams.

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The leadership paradox: Why do leaders and companies fail to connect if they are looking for the same thing?

More and more leaders are carefully scrutinizing where they invest their time, energy and reputation. Because accepting a position is no longer just a professional step, it is a statement of values. And that is where many organizations fall short. Do you want to attract executive talent in a hyper-competitive environment? Start by reviewing your value proposition and your internal reality.

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